Ngawoer Blog: hyundai

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Hyundai’s Futuristic Viral Ad Campaign for the New Accent [with Video]

In a very interesting melding of the virtual and real world, Hyundai has crafted a new viral ad to showcase its 2012 Accent sub-compact and highlight the brand’s new slogan “New Thinking. New Possibilities.". What makes this futuristic video intriguing is that the viral includes an actual 2012 Hyundai Accent suspended on a wall with a driver walking down the side to get into the car. At the same time, we see a film being projected on the wall creating an eye-catching combo.

See both the shorter and full version of Hyundai’s new viral of the 2012 Accent right after the jump.

The 2011 Seoul Motor Show that runs in South Korea from March 31 to April 10 plays host to the world premiere of the all-new Hyundai Blue2 concept study. The name ‘Blue2’, which is read ‘Blue square’, is a combination of Hyundai’s sub eco-brand ‘Blue Drive’ and the number `2’ from H2, the symbol for hydrogen gas.

Codenamed HND-6, the prototype is Hyundai’s first sedan-style Fuel Cell Electric Vehicle (FCEV). The four-door saloon is powered by a fuel cell electric system that delivers a stack power of 90kW or 121HP and fuel economy of 34.9km/ℓ (of hydrogen, of course), which is equal to 82mpg US and 2.9lt/100km. The concept is also equipped with low-resistance tires and alloy wheels which are designed to improve aerodynamic performance.

Hyundai has issued two separate recalls for its Elantra sedans over air-bag related problems. The first action covers approximately 95,783 Elantras from the 2007-2008MY manufactured from July 14, 2006, through August 29, 2007. In this case, the air bag control module may receive an unstable electrical signal from the seat track position sensor and cause the driver's airbag to deploy at a higher pressure than intended. To fix the problem, the South Korean firm’s dealers will reprogram the air bag control module free of charge.

After Japan’s local automakers, foreign car companies are also rallying to support people affected by the earthquake and the tsunami that hit the Asian nation on Friday. BMW has offered an emergency aid worth €1 million ($1.4 million) destined for the treatment of traumatized children, emergency aid and reconstruction work. The money will be split evenly between the international non-profit organization “Save the Children” and the Japanese Red Cross. Read more »

BMW, Hyundai and Renault Donate for Japan Earthquake Relief

Hyundai’s Model Naming Conventions: From 0 to Fubar in Just 4 Years

Hyundai is one of the world’s biggest automakers, and the most visible of South Korea’s business and industrial acumen. So you would think a company that can stand shoulder-to-shoulder with the likes of Toyota and pre-bailout GM would be pretty consistent with its model naming conventions, right?

Well, not exactly. When Hyundai first launched the i30 hatchback in Europe, Australia and other markets, it seemed that familiar nameplates such as Elantra and Sonata would soon be dead and buried. Not so. In fact, the i30 CW (basically, the station wagon version of the i30), is still sold in the U.S. as the Elantra Touring.

Making its world premiere at the 2011 Geneva Motor Show, is the estate version of Hyundai’s all-new, Europe-specific D-segment model, the i40. Designed and engineered at Hyundai’s R&D headquarters in Russelsheim, Germany, with European buyers in mind, the i40 will fill the gap left by the outgoing Sonata model in the South Korean automaker's range and will compete against the Ford Mondeo and Volkswagen Passat. A four-door sedan version will be introduced this year, with most bets going towards the 2011 Frankfurt Auto Show in September.

Hyundai had shared the first photos of its all-new i40 ahead of the car's world premiere at the 2011 Geneva Motor Show on March 1. Revealed here in station wagon form, the estate is the first i40 body style to be introduced to Europe, with a four-door sedan model to follow later this year. The i40 essentially replaces the older generation Sonata in Europe eyeing the highly competitive D-segment with rivals such as the Ford Mondeo, Peugeot 508, Mazda6 and Volkswagen Passat.

Designed and engineered at Hyundai’s R&D headquarters in Rüsselsheim, Germany, Hyundai says the i40 is the company's "first D-segment vehicle to be developed specifically for the European market, with a package of powertrains, equipment and technology tailored for European tastes."

If this ad is to be taken seriously, the only difference between a late 1980s E30 BMW 325i and a Hyundai Excel is price and the engine / transmission layout. After all both have, “[A] plush interior, European styling [and] room for five.”

After all, niggling little details like equipment levels, brand image and build quality have never bothered car buyers before, right? Apparently not, as the Excel went on to become one of U.S.’s best selling imports, with 168,000 of the little blighters sold in its first year stateside. That’s a lot of, “Hun-days,” [sic].

Hyundai and Rhys Millen Racing (RMR) go back a long way and their partnership has been further cemented at the 2011 Chicago Auto Show with the unveiling of the Veloster rally car which is powered by a specially tuned four-cylinder turbocharged engine capable of 500-horsepower and 600 lb.-ft. of torque.

As Hyundai continues its ascent to the top, the South Korean automaker-that-could is getting bolder every day. This time the company entered new grounds at the Chicago Auto Show with the unveiling facelifted Genesis sedan that gets a new sporty variant for the for the 2012 model year.

The new model sports the R-Spec moniker and comes with a new 5.0-liter direct injection V8 engine pushing out 429 horsepower at 6,400 rpm and 376 lb. ft. of torque at 5,000 rpm, which makes it the company's most powerful series production model ever. The V8 is mated to Hyundai's all-new eight-speed automatic transmission. While the Koreans did not release acceleration figures, Hyundai did say the car's fuel economy is estimated at 16 mpg city and 25 mpg highway.

After registering record sales in 2010, Hyundai seems committed to an all-out offensive with the company reportedly planning to launch a coupe version of the 2011 Elantra and the new Azera sedan in the U.S. within the next year or so. According to an Autoweek report, the news was broken at the National Automobile Dealers Association (NADA) convention in San Francisco, where the Korean automaker also showed its dealers a photo of the upcoming coupe.

“They showed us a photo of it and it's gorgeous,” said Doug Fox, a Hyundai dealer from Ann Arbor, Michigan. “We weren't expecting that.”

With its three ads programmed to air during the Super Bowl XLV later in the day (Sunday, February 6), Hyundai wants to show the American public that not all compact cars have “uninspired design, cramped interiors and limited innovation”, as marketing portrays them. Two out of the three advertisements showcase the 2011 Elantra sedan, while the third features the 2011 Sonata Hybrid. Videos available after the break.

Hyundai is certainly not wasting any time with its plans for the Veloster. Less than a month after the world premiere of the sporty three-door model at the Detroit Motor Show, and the South Korean firm released a teaser photo of a rally-prepped version, complete with Red Bull livery that will break cover at next week's 2011 Chicago Auto Show. Being a teaser, we don't get any additional information whatsoever with Hyundai pointing us towards its press event in Chicago on February 9 for more details.

Paying $3 million or more for a Super Bowl ad could be a stretch for automakers, even though the economic climate is slowly improving. However, according to New York advertising executives Peter Gardiner of Deutsch Inc. and Andy Donchin of Carat North America, a record audience is expected for this year’s game, which means that, overall, manufacturers might end up with a bargain.

Ngawoer Blog

Hyundai’s Futuristic Viral Ad Campaign for the New Accent [with Video]

Hyundai’s Futuristic Viral Ad Campaign for the New Accent [with Video]

New Hyundai Blue2 Fuel Cell Concept Debuts at Seoul Motor Show

New Hyundai Blue2 Fuel Cell Concept Debuts at Seoul Motor Show

More than 280,000 Hyundai Elantras Recalled Over Air-Bag Problems

More than 280,000 Hyundai Elantras Recalled Over Air-Bag Problems

BMW, Hyundai and Renault Donate for Japan Earthquake Relief

BMW, Hyundai and Renault Donate for Japan Earthquake Relief

Hyundai’s Model Naming Conventions: From 0 to Fubar in Just 4 Years

Hyundai’s Model Naming Conventions: From 0 to Fubar in Just 4 Years

Hyundai Drops New i40 Mid-Size Estate at the Geneva Motor Show [Gallery and Video]

Hyundai Drops New i40 Mid-Size Estate at the Geneva Motor Show [Gallery and Video]

New Hyundai i40 is the European Market Sonata, Sedan Model to Follow Later in the Year

Classic Ads: Why a Hyundai Excel is as Good as a BMW 325i

500HP Hyundai Veloster Rally Car Makes its Way to the Chicago Auto Show

2012 Hyundai Genesis Sedan Facelift Gains 5.0 V8 R-Spec Variant with 429HP plus Updated GDI V6

Hyundai Preparing New Elantra Coupe, Azera and Genesis R-Spec with 429HP V8

Hyundai to Challenge “Marketing Conspiracy” with Super Bowl XLV Ads

Hyundai Veloster Rally Car to Land at 2011 Chicago Auto Show

Record Audience to Make Super Bowl Advertisers’ Financial Efforts Worth While

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