Ford’s Brazilian arm has filed a criminal (!) lawsuit against the local division of Nissan for airing an aggressive TV commercial directed at the Focus sub-compact. To make a long story short, the parody-like ad points the finger at Ford for allegedly overpricing its Focus model.
The TV spot, which looks exactly like a rap video, shows two men dressed as Ford engineers living the big life with gold chains and rings, plenty of champagnes, and –the best part- an exotic assortment of sexy women in bikinis dancing around them. And oh, there’s also a silver Ford Focus on the background….
At the end, the commercial announces the price of Nissan’s Tiida sub-compact (sold as the Versa in the States), which in Brazil, costs around BR 3,000 or a little over US$1,800 less than Ford’s rivaling Focus.
Read more »
